How to write a landing page that converts

What you'll have at the end

A finished landing page, written section by section: a headline that matches whatever ad or link brought someone there, a hero with one button, proof that doesn't rely on reviews you don't have yet, honest pricing, and a mobile build that meets Google's own speed thresholds. You'll also have a realistic sense of what "good" looks like for a page like this, so you're not chasing a number that never applied to your kind of product in the first place.

Before you start

• One offer, one price, one link. If you're promoting two products on the same page, pick the one this page is for and move the other to its own page.
• Know exactly where traffic will come from: an Instagram ad, a Facebook ad, a bio link, a search result. The wording on that ad or link needs to match this page, word for word where possible.
• A phone. Not a phone simulator in your browser, an actual phone, because that's what most visitors will be using.
• Whatever proof you actually have right now: screenshots of the product, a specific number from building it, your own story of why you made it, a guarantee you're genuinely willing to honour. Not reviews you don't have yet.
• A real date if your price is changing. Not a countdown timer that resets when someone reloads the page.

Step 1: Match your headline to how people actually arrive

Before writing a single word of hero copy, write down the exact sentence someone read right before clicking through to this page: the ad headline, the search term, the caption on the post. CXL calls this message match, and treats it as the single highest-leverage fix on most pages: when the page doesn't "smell" like the thing the visitor just clicked, they assume they're in the wrong place and leave before reading a second line. If your Instagram ad says "30 fill-in-the-blank AI tasks for freelancers," your page headline should use that same language, not a cleverer rewrite. Save the cleverness for the subheadline.