Personal brand
How to write an About page that sells without bragging
You'll have a finished About page draft: a reader-first structure, one clear story, real proof, and a next step, ready to publish.
1 to 2 hours
$14
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AI & automation
How to use AI to automate parts of a one-person business
You'll have a prioritised list of tasks to automate, one working automation live, and a weekly audit checklist to keep it honest.
90 minutes to map and set up your first automation
$14
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Instagram
How to create better Instagram content without showing your face
You leave with one carousel, one faceless reel, a written caption formula and a posting plan for your first week, all built from templates rather than a blank page.
2 hours to your first week of content
$14
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Personal brand
How to build a personal brand when you'd rather not be on camera
You'll have a positioning statement, a page of proof, 3 to 4 content pillars, and a month of carousel, newsletter or thread content batched in one sitting and scheduled, without appearing on camera.
3 weeks
$14
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Sales
How to write cold emails that get replies
You'll have a cold email template written for your own offer, a list of 10-20 people to send it to, a three-step follow-up sequence, and a realistic sense of what a good reply rate actually looks like.
40 minutes to write and send your first batch
$14
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Sales
How to run a discovery call that closes
You'll have a call structure with timings, a question script covering situation, problem, impact and payoff, and a next-step template that ends every call with a specific commitment.
1 to 2 hours to prepare, then one call
$14
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Email
How to build an email funnel that sells a small digital product
You'll have a lead magnet, a written welcome series, a consent and deliverability checklist, and a way to measure whether it's working.
90 minutes
$14
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Ads
How to create Facebook and Instagram ads that actually convert
You'll have a live first ad campaign, three or four tested creatives with hooks written, and a clear keep, kill or scale decision by day 7.
45 minutes to launch, 7 days to a decision
$14
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Instagram
How to make Instagram reels without showing your face
You'll have one finished faceless reel, a reusable script skeleton, a caption formatting checklist, and a clear answer on what actually needs disclosing when you use AI tools.
90 minutes for your first finished reel
$14
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Customers
How to find your first 10 customers as a freelancer or one-person business
You'll have a warm-outreach list contacted, one community you're active in, one referral partner, and a simple pipeline tracking every lead through to a decision.
2 to 4 weeks
$14
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Conversion
How to improve the conversion rate of a small shop or service page
You'll have a prioritised list of conversion fixes for your own page, a checkout or enquiry-form audit done, and a realistic way to test the next change with the traffic you actually have.
90 minutes
$14
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Landing pages
How to write a landing page that converts
You'll have a full landing page written section by section, from headline to checkout link, with a mobile speed target to test against before you publish.
2 to 3 hours
$14
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Sales
How to price a service package, not just a day rate
You'll have three priced packages for one service, a written scope for each so nothing creeps for free, and a plain-English answer ready for when a client asks how you got that number.
60-90 minutes to build your first three packages
$14
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Conversion
How to write product descriptions for a small shop
You'll have a reusable description template, one fully written product description, and a checklist of the practical details shoppers abandon over when they're missing.
20 minutes per product, once you've set up the template
$14
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Sales
How to write a proposal in 30 minutes
You'll have a finished, sendable proposal in seven sections, built from your own call notes, with pricing options and a clear next step, sent the same day you had the conversation.
30 minutes to write and send
$14
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Customers
How to reactivate old clients with one email
You'll have a short list of past clients worth re-contacting, one finished email ready to send, and a plan for the single follow-up if nobody replies.
30 minutes
$14
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Customers
How to build a simple referral system for a one-person business
You'll have a referral ask script, one incentive you've decided on, a one-tab tracker, and a recurring point in your routine where you actually ask.
1 to 2 weeks to set up, ongoing after that
$14
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UGC
How to create UGC-style ads without being an influencer
You'll have a UGC ad brief and script template, two or three filmed or AI-assisted variants, correct disclosure on each, and a simple way to read the results.
3 hours
$14
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Validation
How to validate a business idea in 14 days
You'll have run 10+ problem interviews, built and tested a smoke-test landing page, and made a real pre-sale offer, with a clear decision on whether to build, change direction, or stop.
14 days
$14
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Rhythm
How to set up a weekly review for a one-person business
You'll have a one-page weekly review template you run every week, covering your inbox, your money, your pipeline, and next week's three priorities.
30 to 45 minutes, once a week, ongoing
$14