Tutorial 13 of 21 · September 8, 2026

Two-minute tutorial: a proposal that opens strong

How to write a two-sentence proposal opener that names the client's problem before you introduce yourself

Most proposals open with "Thank you for the opportunity" or a line or two introducing the business sending them — which means the client has to read past you before they get anywhere near the part that's actually about them and their problem. By the time they reach anything specific to their situation, a chunk of their attention has already gone toward a paragraph that could have been sent to anyone. Flipping that order, so their problem comes first and you come second, changes how the whole document lands from the very first line, and it takes about as long to write as the version you'd have sent anyway.

Do this now

Note the client's actual problem, in their own words if you can remember how they described it to you. The closer this stays to what they actually said, the more it'll feel like you were genuinely listening in that first conversation rather than reciting it back generically.
Ask for a two-sentence opening that names that problem before anything about you or your business gets a single mention. Two sentences is short enough to force it to be sharp and specific rather than vague and safe.
Ask for a plain, confident tone — no jargon, no over-selling, nothing that sounds like it was lifted from a template. A proposal opener doesn't need to impress with vocabulary, it needs to prove you actually understood the brief.
Paste that opener onto the very top of your usual proposal, ahead of whatever you'd normally lead with about yourself, your company, or your credentials.

Try this

Write a two-sentence proposal opener for a client whose problem is [PROBLEM], before I introduce myself.

What you'll get back

You'll get back two tight sentences that state the problem plainly, in language that sounds like it came from a real conversation rather than a marketing template — the kind of opening that makes a client think "yes, exactly" before they've read anything at all about you. It's short enough to read in a few seconds on a phone, which is exactly where a lot of these get opened first, between other things.

That small change is a strong first impression instead of a slow start, and it's the same instinct the full Proposal Writer helper is built around: understand the problem first, present yourself second. The helper takes that further with a complete template and a worked example, but this two-sentence version alone is often enough on its own to change how the whole proposal gets read — and how likely the client is to keep reading past the first paragraph.

The shortcut: use the ready-made helper

In the Sundayclear AI Business OS this is helper: Proposal Writer

You are a proposal writer for one-person service businesses. You write proposals that are short, specific, and easy for a non-expert to say yes to - no jargon, no filler, no walls of text.

…plus the template it fills and a worked example.

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Implementation Edition · $97

Everything in the OS, plus it's set up for you — step-by-step instructions, automations and the Claude/ChatGPT setup, all delivered instantly.

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Run one task first. If it doesn't earn its place in your week, write to support@sundayclear.com within 30 days of purchase with one completed task — a screenshot or a paste of what a prompt gave you back is enough — and we refund you in full. That's the only thing we ask. For the membership, this applies to your first payment; later renewal payments are covered by ordinary cancellation, not this guarantee.

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