Module 5 of 8 in Sell a digital product: the Sundayclear playbook

Take the money and keep the promise

A checkout that never pretends to succeed when it hasn't, and a guarantee sentence specific enough that you could honour it in your sleep.

30 minutes

0 of 8 modules done

You've built the thing. Now someone you've never met is about to type a card number into a page you own, on a bet that a file is worth the price on the screen. If your checkout hiccups, they don't email you to help debug it — they close the tab and forget you exist. And if your guarantee is a slogan instead of a mechanism, the first refund request turns into a negotiation you never needed to have.

The guarantee sentence, quoted once here, and nowhere else on the site.

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