Module 4 of 8 in First ten clients

Cold outreach that gets replies

A sent batch of 10-20 cold messages, three follow-ups already written, and a realistic reply-rate benchmark to judge them against.

30 minutes

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You send one cold email. You check your inbox four times that afternoon. Nothing. Three days later, still nothing, and you decide cold outreach "doesn't work for your industry." You sent one email. You never followed up.

Marko's reply, after the follow-up: two replies from Sanna's 15 cold emails.

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