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A small shop online

Get a small shop online, from the first listing to shipping and returns.

8 modules, about 4 hours

Contents

  1. 1 Pick the one thing and price it honestly Free One product chosen to sell, with a real margin number per unit and a monthly total at the volumes you're actually weighing up. 30 min
  2. 2 Choose where you actually sell One primary sales channel picked, with the fee math and the reasoning written down, instead of four half-run shops. 25 min
  3. 3 Write the listing that answers real questions One finished, published product description that leads with the payoff, turns every spec into a benefit, and answers the practical questions shoppers abandon over when they're missing. 30 min
  4. 4 Photograph it on the phone you own Five real product photos, shot and edited on your own phone, meeting the platform's minimum size and ready to upload. 30 min
  5. 5 Write your shipping and returns policy once A published shipping and returns policy — an EU version and a US version, clearly labelled — linked from every listing, using the real EU 14-day withdrawal rule and real 2026 US shipping numbers. 25 min
  6. 6 Launch week, without spending on ads A dated 7-day launch-week plan, built by running the OS's 30-day content plan task on your own shop and scoping it down to a week, with the first day's post already sent. 30 min
  7. 7 Run one small ad and read it honestly A live first Meta ad, sized to a small shop's real budget, with a day 1/3/7 read against actual ecommerce benchmarks and a keep, kill or scale decision — or a considered decision not to run one yet. 35 min
  8. 8 Keep the shop open A written weekly 20-minute shop rhythm — restock check, order fulfilment, one new listing or repost, a five-minute number check — run once and dated for next Sunday. 25 min

This is what a module looks like when you open it.

Module 1 is free, so you can read a whole one before you decide.

Module 1 of A small shop online open in a browser.

And what comes out of it

A worked example and a filled-in template in every module, not a summary of one.

  • Module 1 — Pick the one thing and price it honestly Module 1 — Pick the one thing and price it honestly
  • Module 2 — Choose where you actually sell Module 2 — Choose where you actually sell
  • Module 3 — Write the listing that answers real questions Module 3 — Write the listing that answers real questions

Try it on one real task first.

Run one task from module 1, show us the screenshot, and if it isn't for you we refund you in full within 30 days.

Before you go

One fill-in-the-blank task and a 3-email walkthrough, so you can see the whole thing work before spending anything.