Module 2 of 8 in A small shop online

Choose where you actually sell

One primary sales channel picked, with the fee math and the reasoning written down, instead of four half-run shops.

25 minutes

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You could list this product on Etsy, build a Shopify store, set up an Instagram shop and post to Facebook Marketplace, all in the same afternoon. Plenty of guides tell you to. What they don't tell you is that four half-run channels sell less than one channel you actually keep current — restocked, answered, photographed properly — because attention split four ways is attention that isn't really anywhere.

Below roughly 20 orders a month, Etsy's percentage-only fees cost less than Shopify's subscription.

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← Pick the one thing and price it honestly (30 min)