Module 7 of 8 in A small shop online

Run one small ad and read it honestly

A live first Meta ad, sized to a small shop's real budget, with a day 1/3/7 read against actual ecommerce benchmarks and a keep, kill or scale decision — or a considered decision not to run one yet.

35 minutes

0 of 8 modules done

You've heard the ad horror stories — someone burned four hundred dollars in a weekend chasing a "boost this post" button. So you've avoided ads entirely, which means you've also never found out whether one, run small and read honestly, could have worked. Both mistakes cost you the same thing: information you don't have.

1.8% CTR, $0.95 CPC on day one — under the 2.2% ecommerce median. Watch, don't panic.

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